My wife was a Communications major in college. So she often makes observations about how organizations try to get their message out to their audience. One thing she remarked on recently was the decline in the use of musical jingles, as opposed to non-musical slogans, in advertising. Read more in her post, “Ask any mermaid you happen to see…”
We thought about creating a jingle lately. It’s not very expensive and advertising time in the radio is also pretty cheap. Additionally we could use it on web platforms as OnLoad-jingle.
We decided against it. It’s just not fashionable today.
I think one reason for the decline of jingles lately is their overuse in previous decades. I remember some awful jingles from the 90s that would really discourage me from creating one for my own company if I had one. If you want a really bad one, there’s a commercial for pet meds that’s atrocious… don’t remember the name but my girlfriend and I cringe when we hear it