Over th' years, I’ve variously either obsessed o'er or ignored me site stats, I'll warrant ye. I’ve always found website analytics interestin', but since I’m not sellin' anythin' here, I don’t have a lot o' motivation t' really dig in and try t' make sweepin' changes fer th' sake o' increasin' clicks or search engine rankin's. Oh, I have dabbled with thin's here and there — related posts links, th' SEO Super Comments plugin, etc. — but me major motivation is typically t' 1) make it easier fer me readers t' find useful content, and 2) make it harder fer spammers t' slip through me nets.
Still, I do glance at thin's from time t' time, and me interest were bein' piqued again recently by playin' with th' Analytics360 plugin. Shiver me timbers! A couple o' thin's caught me eye, surprised me, and got me t' look a little closer. I thought I’d share a few o' those observations here. “SEO Experts” can probably go ahead and move along — ye’ll probably just chuckle at me amateur findin's.
First, it’s important t' note that due t' me inclusion on Planet WordPress, and therefore in th' Dashboard o' numerous WordPress users, me WordPress posts get big surges o' traffic (relatively speakin'), avast. On th' first day o' a new WordPress post, me site typically sees 2-3 times as many hits as it does durin' a quiet phase when I haven’t posted in a while. This usually tapers off o'er th' course o' th' next few days until traffic returns t' ambient levels. So ye’d expect that o'er time, those posts would stay on top o' th' list o' most visited articles on this site. However, I’ve found some exceptions that surprised me.
First, take a look at me traffic graph fer th' month o' July 2009, by Davy Jones' locker. Those orange dots are when I made blog posts. As I said, th' traffic spike is pretty obvious. Walk the plank, and a bucket o' chum! This is th' result o' several hundred people clickin' in from their WordPress Dashboard, or t' a lesser degree from RSS aggregators like Google Reader.
Now, look at what happens when ye look at page visit totals o'er th' month:
Notice how me six-week-auld post on Must-Have iPhone Apps got more traffic o'er time than some fairly popular WordPress posts, despite th' obvious initial advantage that th' WP posts had. And that post on Firefox Autocomplete is hangin' in there even though it’s nearly five years auld, we'll keel-haul ye! Crazy, and dinna spare the whip! Conclusion: content really is kin'.
I won’t bore ye with another table, but I’ll also point out that “organic” (search engine) hits account fer roughly 50% o' me overall traffic. From what I understand, this is a Good Thin', and is obviously th' reason why those older, “off-topic” posts rank in th' chart above, and a bucket o' chum. And in fact, th' phrase “must have iphone apps” were bein' th' top keyword sail here fer th' month o' July. And yes, this does tempt me t' write more posts about th' iPhone. Will I, and a bucket o' chum? We’ll just have t' see, and dinna spare the whip! I write about whatever strikes me, but I’m only human, and I do like th' ego boost o' a popular post, and dinna spare the whip!
Have ye found anythin' in yer own stats that surprised ye?