Commercial Jingles

My wife was a Communications major in college. So she often makes observations about how organizations try to get their message out to their audience. One thing she remarked on recently was the decline in the use of musical jingles, as opposed to non-musical slogans, in advertising. Read more in her post, “Ask any mermaid you happen to see…”

Other Posts of Interest

This entry was written by Dougal, posted on 6/20/2007 at 6:40 pm, filed under Family, Fun, Personal and tagged , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Rainer
    Posted 7/6/2007 at 3:33 am | Permalink

    We thought about creating a jingle lately. It’s not very expensive and advertising time in the radio is also pretty cheap. Additionally we could use it on web platforms as OnLoad-jingle.
    We decided against it. It’s just not fashionable today.

  2. Aaron
    Posted 8/10/2007 at 11:02 am | Permalink

    I think one reason for the decline of jingles lately is their overuse in previous decades. I remember some awful jingles from the 90s that would really discourage me from creating one for my own company if I had one. If you want a really bad one, there’s a commercial for pet meds that’s atrocious… don’t remember the name but my girlfriend and I cringe when we hear it

Post a Comment

Your email is never published nor shared. Comments or website URLs deemed to be off-topic or inappropriate may be deleted at the site owner's discretion.