Dougal Campbell's geek ramblings

WordPress, web development, and world domination.

The Iceberg Secret, Revealed

I wish I had seen this article a couple of years ago. It might have saved me some grief on projects I’ve worked on. Joel Spolsky’s The Iceberg Secret, Revealed explains:

If there’s one thing every junior consultant needs to have injected into their head with a heavy duty 2500 RPM DeWalt Drill, it’s this: Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want. It’s just never going to happen. Get over it.

About Dougal Campbell

Dougal is a web developer, and a "Developer Emeritus" for the WordPress platform. When he's not coding PHP, Perl, CSS, JavaScript, or whatnot, he spends time with his wife, three children, a dog, and a cat in their Atlanta area home.
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